WHAT HAPPENS WHEN A BRANDING COMPANY REBRANDS?
In an industry where companies are often measured by sheer size, KITESTRING challenges you to contemplate shape.
First, complete the interactive exercise in the next slide to assemble our new visual identity icon.
Then, follow along to deconstruct our process by answering questions that have been on our minds.
Ready to find out what happens when a strategic branding company rebrands?
Move the small triangles into the correct position and construct our new visual identity icon to reveal six questions and answers that guided us as we redefined our company. GOT IT!
Q: WHY THE CHANGE?A: TRANSPARENCY.
Let’s be honest, we’ve all grown and changed over the past five years along with rapid technological progressions and culture shifts. KITESTRING is no exception. In order to be our authentic selves, it was time to peel back some of our layers.
Our inner workings had already evolved. We had already changed the way we work and the type of work we do to make our brand experience better.
Our market research confirmed that the depth of our company’s intellect, positivity and processes were not always what was top of mind for our audience.
It was time to redefine and communicate our company’s purpose in pursuit of full transparency.
Q: WHAT ABOUT THE PAST?A: WE'LL HONOUR IT.
We’re still the same enthusiastic company with boldly strategic imaginations; we’ve just simplified our message and streamlined our processes.
Over the next month, we’ll be celebrating our story and sharing more about our company’s foundation. Hopefully we’ll both learn new things about one another along the way.
Q: WHAT'S DIFFERENT?A: WE'RE SHARING MORE.
Surprised? Don’t be! We’ve always been into sharing. We’ve realized that now, more than ever, it’s important to strip our brand down and communicate with purpose.
What makes KITESTRING unique is our structure, our approach to projects and our solid processes. Before, this might have been thought of as a trade secret worth keeping mum. What’s different? We’re confident that our company’s talent combined with our processes is what makes us impossible to imitate.
Q: ARE THINGS GETTING MORE COMPLICATED?A: THE COMPLETE OPPOSITE!
Our work can seem complex. So we’ve created a few communication tools to help restructure and contextualize how we think, the way we work and our process.
STRATEGY x CREATIVE = BRANDING
For example, we’ve simplified our approach to all of our projects with an equation that demonstrates how KITESTRING multiplies creativity with strategic thinking for resonating results.
Q: ARE YOU OFFERING NEW SERVICES?A: NOPE. WE'RE JUST TALKING ABOUT THEM DIFFERENTLY.
We’ve streamlined our services into three categories. We see Strategic Branding as the foundation of all projects and it’s where we bolster our clients with strength in order to execute our other two streams. For example, Integrated Campaigns build off of strong brands to resonate with target audiences and Digital Engagement requires solid brand building blocks to create meaningful online and mobile experiences.
Q: IS THIS BECAUSE YOU'RE GETTING BIGGER?A: YES AND NO.
There are many ways to grow. While our size will never be big enough to work on 50 small accounts, that is not our intention. We’ve shaped our company to foster the best talent, who together possess the collaborative experience required to execute strategic branding and specialized integrated campaign projects.
Our team’s unique shape is also conducive to providing superior customer service. We’re committed to ensuring that every client experience is a great one.
While the size of our reputation for making incredible branding, campaign and digital engagement connections for our clients grows, it is intentional and essential that our team does not.
Q: WHAT HAPPENS NOW?A: THAT'S UP TO BOTH OF US.
Whether in ways big or small, you’ve helped us evolve. What’s next for KITESTRING will continue to be in collaboration with our clients and our community.
Over the next month, we’ll be launching our new brand by sharing more about our redefining process.
We invite you to share the news on your social networks by clicking the buttons below.
Have a question of your own? Tweet us @KITESTRING using #KITESTRINGQandA or ask us on our Facebook page.
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THE WAY WE THINK IS WHAT MAKES YOU DIFFERENT